Amy Bucher, Ph.D., is Chief Behavioral Officer and Co-Director of the Behavioral Reinforcement Learning Lab (BReLL) at Lirio, Inc., where she designs AI-powered behavior change journeys to drive better personal and population health. Amy is a recognized expert on applying the psychology of motivation to design and was named one of Forbes’ Behavioral Scientists You Should Know. Her peer-reviewed publications focus on health equity in intervention design, the use of artificial intelligence to change health behaviors, and population health impacts of behavioral interventions in health systems, pharmacies, and payer organizations. Amy is the author of Engaged: Designing for Behavior Change published by Rosenfeld Media and named a Kirkus favorite indie book of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy, and has also worked at CVS Health in their Digital Innovation Lab focused on Specialty Pharmacy and as a member of the Behavioral Science team at Johnson & Johnson via the acquisition of HealthMedia. Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University.