Meet Basel Fakhoury, CEO & Co-founder of User Interviews
February 12, 2025
We are lucky to have so many wonderful sponsors of this year’s Advancing Research conference–and we thought you might like to get to know them better! We’ve asked all of them some questions that get at the heart of why they’re passionate about user research and ResearchOps, what it’s like to work with them, and what makes their products and services special to research professionals.
Rosenfeld Media: Why are you sponsoring this year’s Advancing Research?
Basel Fakhoury:
We believe that in order to advance research, it should be easy as possible for teams to discover and embrace user insights. Core to that is talking to customers easily and quickly. That’s our mission at User Interviews.
This mission aligns with this year’s themes, too. We’ve thoughtfully added AI to smooth recruitment, especially for folks newer to research; we’re integrating with more platforms, making it easier to build a toolkit for any team; and we’re thinking hard about how to help folks connect research to insights in compelling, accessible ways.
Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?
Basel Fakhoury:
With User Interviews, it’s simple to run high-quality research with your target audience. Segment customers for outreach or recruit from our panel of 5+ million research participants.
Our platform handles:
- Audience recruitment: We can source qualified participants with more speed, precision, and scale than any other panel provider because of our extensive network and AI-powered matching system.
- Research governance: Run a world-class research practice as the work of customer understanding becomes distributed. Our platform keeps a global record of research activity and automate compliance with your team’s standards
- Workflow automation: Source, screen, schedule, track, and pay participants, all in one place. Eliminate recruitment busywork with workflow automations and integrations with popular research and productivity tools.
User Interviews is built for teams who do frequent, collaborative research.
Rosenfeld Media: What else should our community know about you?
Basel Fakhoury:
That your first 3 participants are free, so start talking to customers today: https://www.userinterviews.com/lps/3free
View User Interview’s sponsor page for more information.
