Explore the evolving role of user research as a strategic driver for innovation and business success. This session highlights emerging trends from interviews with research leaders and a global survey of more than 1,000 research and UX professionals, and delves into the democratization of research, AI integration, and prioritization of high-risk problem spaces, while addressing challenges like resource constraints and measuring impact. Featuring real-world examples from leading businesses, in this session you’ll discover how diverse organizations are scaling research, fostering collaboration, and delivering actionable insights to drive user-centric decision-making.