“Redefining the Research Toolkit” not only applies to methods, but tools, too. The marketplace for research platforms continues growing and evolving, offerings professionals the opportunity to find a nearly perfect research match.
This means that more teams are opting to “unbundle” their research stack, choosing best-in-class options for critical phases instead of an all-in-one. This session has two goals:
1) Highlight some of the of tools researchers are prioritizing for their stacks
2) Present a case study of a best-in-class stack in action
Join to learn about the freedom of choice researchers have for their toolkits and some of the best-in-class options available.
Here are some related articles for those interested in the “unbundling” concept:
https://www.userinterviews.com/blog/all-in-one-software-alternatives
https://www.davesresearch.com/unbundling-research/
https://a16z.com/platforms-vs-verticals-and-the-next-great-unbundling/