Meet Chelsea Edington, Product Marketing Manager at Maze

March 10, 2025

We are lucky to have so many wonderful sponsors of this year’s Advancing Research conference–and we thought you might like to get to know them better! We’ve asked all of them some questions that get at the heart of why they’re passionate about user research and ResearchOps, what it’s like to work with them, and what makes their products and services special to research professionals.

Rosenfeld Media: Why are you sponsoring this year’s Advancing Research?

Chelsea Edington:
At Maze, we recognize that service design is crucial to delivering exceptional customer experiences. We’re sponsoring Advancing Research to support this growing field, connect with service design professionals, and explore ways we can empower them with research tools that drive meaningful improvements.

Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?

Chelsea Edington:
Good design is all about creating seamless, human-centered experiences—something we at Maze are deeply passionate about. What excites us most is how service design brings together strategy, research, and cross-functional collaboration to build experiences that are both intuitive and impactful. We love how service design enables companies to continuously iterate and refine their services based on real user insights.

Rosenfeld Media: What else should our community know about you?

Chelsea Edington:
At Maze, we believe that great design starts with great research. We’re committed to providing tools that help teams understand user needs, iterate quickly, and create more impactful experiences. Whether you’re looking to optimize user journeys, improve onboarding, or ensure a seamless experience across the customer lifecycle, Maze is here to support you. We’re excited to connect with the community and continue shaping the future of user-centered SaaS experiences together!

View Maze’s sponsor page for more information.