Limited number of full scholarships now available for Advancing Research 2025
Just announced: Advancing Research 2025 is giving out 10 full scholarships for students: 100% off the current ticket price, less a US$25 “hold my place” fee (paid when registering).
This scholarship provides full viewing access to the conference livestream as well as participation in all online activities including social activities and sponsored presentations.
If you’re a student looking to dive deep into UXR, we highly encourage you to apply.
The deadline to apply is Sunday, February 9, 2025 at 11:59pm ET. For more info, click apply now.
Just announced: Live workshops at Advancing Research 2025
Can’t get enough of Advancing Research? This March following the conference, we will be hosting a series of workshops that combine the cutting-edge expertise of some of the world’s leading UXR experts with the same high quality that people love about Rosenfeld Media’s UX books and conferences.
Experience our hands-on virtual workshops
Trauma-Informed Research: Caring for You and Preventing Secondary Trauma
with Carol Scott and Melissa Eggleston
8 hours over 2 segments: March 17 & 19, 2025
In this workshop, learn about secondary trauma and how you can protect yourself and your team. Carol and Melissa will explore practical tips, discuss ways to continue your journey toward becoming trauma-informed, and help you thrive in a long career that is mutually supportive, equitable, and healing for all.
Quantitative Methods for Qualitative UX Researchers: Triangulate Your Way to Holistic Insights and Stronger Storytellingwith Subhasree Chatterjee and Archana Shah
8 hours over 2 segments: March 18-19, 2025
Many UX researchers often rely on familiar qualitative methods such as interviews and usability testing, overlooking the potential benefits of combining these with quantitative methods through triangulation. Depending solely on one set of tools can result in blind spots, limiting researchers’ ability to provide comprehensive insights. This workshop aims to address these challenges.
Radical Participatory Research
with Victor Udoewa
8 hours over 2 segments: March 20-21, 2025
This workshop will start with a short, general introduction to Participatory Research methodologies, and then specifically introduce a type of relational research called Radical Participatory Research (RPR), a meta-methodology. We will explore ways to transition to RPR, team recruitment, bias awareness, transitional facilitation, intersectional research, asset-based methodologies, compensation, evaluation, and RPR advocacy.
AI for UX Researcherswith Llewyn Paine
8 hours over 2 segments: March 25 & 27, 2025
As researchers begin to adopt LLMs, it can be hard to determine where AI makes research better, where it falls short, and where the human researcher provides unique value. In this workshop, learn a framework for understanding AI’s capabilities within the context of user research and workshop opportunities for AI to evolve the role of research, making the researcher even more valuable in this new world.
What to expect from Advancing Research 2025
As we head into the new year, the UX research community is buzzing with anticipation. We’ve just unveiled the program for Advancing Research 2025, and it’s shaping up to be a game-changing event for our field. This year’s conference is not just another industry gathering; it’s a bold step into the future of user experience research (UXR).
Photo by Lou Aguilar. Advancing Research 2024
A Revolutionary Approach to Program Design
Jemma Ahmed, with her extensive background in mixed methodology insight roles, has crafted a program that breaks the mold. Instead of the traditional method of soliciting ideas and retrofitting them into a loose structure, this year’s conference features an integrated program shaped around overarching themes and community needs. This approach ensures that every session, every speaker, and every discussion is purposefully aligned with the evolving landscape of UXR.
Addressing the Crossroads of Research
The research field is at a critical moment. With democratization and automation challenging the lower end of the practice, and the constant pressure to “be more strategic” without clear guidance, researchers are seeking a roadmap for their future. The emphasis on artificial intelligence integration adds another layer of complexity to this evolving landscape. Advancing Research 2025 aims to provide clear guidance for researchers on how to navigate and thrive in the future of UXR.
A Powerful Framework for the Future
The conference is structured around three powerful themes, each occupying a full day of the three-day event:
- Day 1: Reconceiving the Purpose of Research (facilitated by Jemma Ahmed)
- Day 2: Redefining the Research Toolkit (facilitated by Megan Blocker)
- Day 3: Reclaiming our Value as Researchers (facilitated by Eduardo Ortiz)
This framework, developed through community workshops and discussions, thoroughly explores the future of research. It’s designed to help you envision your role as a researcher in 2030 and beyond.
A Star-Studded Lineup of Speakers
We have three days jam-packed with carefully-curated sessions that cater to the themes of #AR2025. Whether that means attending sessions about AI or introducing new methodologies into your practice, our team has its finger on the pulse of all the most critical and emerging topics in the world of UX research. Our speakers represent some of the most impressive minds in the field, hailing from companies like Google, Meta, Hinge, Capital One, Dalberg Design, and more!
Why Advancing Research 2025 is a Must-Attend Event
- Future-Proof Your Career: Gain insights to future-proof your career in the rapidly evolving research landscape. UX researchers need to understand, speak, and even reframe their work in research terms to make an impact. Whether you’re moving into a research role or looking to be a better partner with research peers, Advancing Research will prepare you for success in research-centric organizations.
- Designed with YOU in Mind: Enjoy a conference program created by researchers for researchers, addressing the real challenges faced by UX practitioners. For a sneak peek of the conversations to come, check out our community workshop series—a collection of Rosenverse sessions that feature some of this year’s speakers discussing topics we’ll explore in the program at #AR2025.
- Unparalleled Networking: Connect with peers and leaders in the field, fostering collaborations and sharing insights. We have a dedicated Slack channel for all conference-goers, buzzing with lively conversation throughout the three-day conference. Plus, every conference ticket includes the opportunity to join our renowned attendee cohorts program, allowing you to meet up with others in a facilitated environment to mingle and discuss each day’s sessions.
Advancing Research 2025 promises to be more than just a conference—it’s a roadmap for researchers navigating the complexities of their field in the years to come. Don’t miss this opportunity to shape the future of research!
Join us from March 11-13, 2025, for this virtual conference that will transform your career and help you lead the charge in the evolving world of UX research. Register now!
