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<\/p>\nWe are lucky to have so many wonderful sponsors of this year\u2019s Advancing Research conference\u2013and we thought you might like to get to know them better! We\u2019ve asked all of them some questions that get at the heart of why they\u2019re passionate about user research and ResearchOps, what it\u2019s like to work with them, and what makes their products and services special to research professionals.<\/p>\n
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Rosenfeld Media: Why are you sponsoring this year’s Advancing Research?<\/strong><\/p>\n Alida Team:<\/strong> Rosenfeld Media: What excites you about research and\/or research operations?<\/strong><\/p>\n Alida Team:<\/strong> We are also excited about technology’s transformative impact on research and are passionate about helping businesses unlock the full potential of their research programs through innovative technology solutions that make driving value quick and easy.<\/p>\n Rosenfeld Media: What types of value and benefits do you\/your product bring to the practice and our community?<\/strong><\/p>\n Alida Team:<\/strong> To stay competitive, build lasting relationships, and drive business value, companies need a research and insights platform that delivers fast and reliable customer feedback at scale.<\/p>\n Alida\u2019s community-centered approach to research delivers:<\/p>\n Rosenfeld Media: What else should our community know about you?<\/strong><\/p>\n Alida Team:<\/strong> From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders – Alida\u2019s centralized research platform has you covered for every phase of your research program.<\/p>\n
\nAlida works with research and insight professionals from the world\u2019s leading brands to help elevate the impact of their work and the value they drive from their programs. Sponsoring Advancing Research 2024 is a great opportunity to share the latest UX research trends and showcase how the most innovative brands leverage community-centered research programs to accelerate and enhance their business.<\/p>\n
\nAlida believes that customers are the ultimate source of truth, so what excites us about research is that it empowers businesses to solve problems and identify opportunities by understanding customers’ needs and preferences. This helps companies make better decisions, driving long-term customer loyalty and growth by providing better experiences and better products.<\/p>\n
\nAlida is a community-centered research platform.<\/p>\n\n
\nAlida\u2019s platform enables UX teams to design, build, and iterate faster by leveraging direct access to an always-on panel of vetted and opted-in users. Rapidly surface friction, de-risk decisions, and validate changes through qualitative and quantitative research methods \u2013 all within a single platform.<\/p>\n