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\u2014 Thank you all for sticking it out and having me today <\/p>\n
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<\/p>\n
\u2014 This is history professor Heather Cox Richardson, who is behind \u2018Letters from an American\u2019, a newsletter about the history behind today\u2019s politics<\/p>\n
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<\/p>\n
\u2014 Take inspiration for her, as second edition of interviewing users came out, and talking to people about it<\/p>\n
\u2014 Sometimes by talking a lot about stuff get asked to comment on where we\u2019ve been and where we are<\/p>\n
\u2014 Do have mixed feelings, in that connected more to being young<\/p>\n
\u2014 Doesn\u2019t matter where we come in, we always stand on shoulders of giants<\/p>\n
\u2014 This is my take on things, and highly biased by me and where I\u2019m coming from<\/p>\n
\u2014 You may think what\u2019s point of story<\/p>\n
\u2014 Goal to get to point and activity of looking back and collecting things, with so many more stories and people<\/p>\n
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<\/p>\n
\u2014 So for the roots of UXR, and origin point is from Edison sending researchers to watch how people used to fuel their homes [whale oil, kerosene, gas]<\/p>\n
\u2014 Next, in 1910s came time-motion studies, and fascinating to look at it<\/p>\n
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\u2014 Interval research in 1992, started by Paul Allen of Microsoft to do research and spin out companies from result of research<\/p>\n
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\u2014 Handful moments where UXR is established (Aaron Malone, Women of IXD project)<\/p>\n
\u2014 Big computer companies at time and doing usability and commitment to build labs for usability<\/p>\n
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\u2014 1989, Intuit creates follow-me-home, contextual inquiries with customers<\/p>\n
\u2014 1999, ABC Nightline devoted episode to IDEO \u2018Shopping Cart\u2019 project and it\u2019s amazing moment<\/p>\n
\u2014 2004-2005, see people within organizations start to take on leadership and have peers in other organizations<\/p>\n
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<\/p>\n
\u2014 2010 start to see usability testing of websites within US federal government<\/p>\n
\u2014 Founding 2014 of USDS and first hire is Dana Chisnell, famous UXR<\/p>\n
\u2014 Kate Towsey coins term of PwDR (People Who Do Research)<\/p>\n
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\u2014 Raises thorny question of who does research<\/p>\n
\u2014 Question of who does what produces turmoil within disciplines<\/p>\n
\u2014 All factors are something to respond to, and downstream effects of our interventions<\/p>\n
\u2014 Encourage us to treat all of this as complex systems and problem<\/p>\n
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\u2014 And what do mean of research?<\/p>\n
\u2014 Further complications include:<\/p>\n
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\u2014 Also have slides on truth to power, so will touch on it<\/p>\n
\u2014 Discussion about consultancies<\/p>\n
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\u2014 The above quote is taken from a podcast where two people discuss fact of UXRs not willing to focus exclusively on company profit and growth<\/p>\n
\u2014 Speaking from my bias as consultant<\/p>\n
\u2014 To me, research is not just about profit and growth, and UXRs advocate for people, as well as branding and positioning<\/p>\n
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\u2014 Culture has shifted, and consultants like myself are in relative minority of field<\/p>\n
\u2014 Back in-day had to watch out for client to sell product in field, and in-house researcher has elements of \u201cclient\u201d<\/p>\n
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\u2014 Back to timeline and evolution of tech infrastructure<\/p>\n
\u2014 Tools are coming out of design and UXR practices<\/p>\n
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<\/p>\n
\u2014 Continuing the timeline<\/p>\n
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<\/p>\n
\u2014 Excerpts of transcript we got last year<\/p>\n
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\u2014 This is curse of good enough, and at arisk of this, with tools in general<\/p>\n
\u2014 Risk of good enough trap<\/p>\n
\u2014 Don\u2019t know enough about AI tools, and run risk of good enough for these tools as well<\/p>\n
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<\/p>\n
\u2014 Attributed to MM: \u2018We shape our tools, and tools shape us\u2019<\/p>\n
\u2014 Prototyping with paper afforded as tool for feedback from person<\/p>\n
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<\/p>\n
\u2014 Another macro trend fo industry consolidation, and consequence of buying in-house teams<\/p>\n
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<\/p>\n
\u2014 Shift of covid to WFH, and layoffs begin<\/p>\n
\u2014 Lose access to gestures and having minds blown by getting into someone else\u2019s world<\/p>\n
\u2014 Drama, anxiety and need to be influencers [and need to create angst and drama]<\/p>\n
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<\/p>\n
\u2014 Don\u2019t know where you are at, but looking at what changed, let\u2019s acknowledge our feelings from hope to despair<\/p>\n
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<\/p>\n
\u2014 We have all of these shifts, and uphill looking at history<\/p>\n
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<\/p>\n
\u2014 So let\u2019s look ahead at future. We\u2019ll take a look at three future(s), as I don\u2019t know what exact shape will be, but provocations against status quo<\/p>\n
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<\/p>\n
\u2014 First scenario deals with the rise of the machines<\/p>\n
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<\/p>\n
\u2014 Scenario where AI runs everything from 2024 to 2028<\/p>\n
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<\/p>\n
\u2014 After 2028 and beyond, we are in full dystopia with software fully eating the world, and ruining it<\/p>\n
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<\/p>\n
\u2014 Next one, is a short-story<\/p>\n
\u2014 UXR saw that entire team were out in the wilderness and began their own agencies and started product companies, social enterprises,<\/p>\n
\u2014 End result of de-shittification, and went on VisionPro cast tour, and emphasized outcomes driving towards it<\/p>\n
<\/p>\n
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<\/p>\n
\u2014 Third scenario: Of opening reception short video<\/p>\n
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<\/p>\n
\u2014 Take time to launch \u2018Yes\/And\u2019 corporation and conducting research for initiative and be fully global<\/p>\n
\u2014 Give people information they need, in form to apply to create better products for world<\/p>\n
<\/p>\n
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<\/p>\n
\u2014 Here\u2019s a recap of how stories differ <\/p>\n
![\"\"](\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/28\/2024\/03\/Untitled-2024-03-26T230518.919-300x169.png\")
<\/p>\n
\u2014 So what do we want, as all futures challenge us to consider of what we want, if it isn\u2019t the status quo<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/28\/2024\/03\/Untitled-2024-03-26T230525.362-300x193.png\")
<\/p>\n
\u2014 Will continue to grapple with questions above and where it happens<\/p>\n
\u2014 The future is not entirely ours<\/p>\n
\u2014 Power of community and good things to happen us when with, so lets think of how to treat each other<\/p>\n
<\/p>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"
\u2014 Thank you all for sticking it out and having me today \u2014 This is history professor Heather Cox Richardson, who is behind \u2018Letters from an American\u2019, a newsletter about the history behind today\u2019s politics Historian\u2019s fond of understanding present need to get there \u2014 Take inspiration for her, as second edition […]<\/p>\n","protected":false},"author":334,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-3300","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/pages\/3300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/users\/334"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/comments?post=3300"}],"version-history":[{"count":5,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/pages\/3300\/revisions"}],"predecessor-version":[{"id":3643,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/pages\/3300\/revisions\/3643"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/2024\/wp-json\/wp\/v2\/media?parent=3300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}