{"id":335,"date":"2022-05-04T20:25:33","date_gmt":"2022-05-04T20:25:33","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/advancing-research-community\/?post_type=sessions&p=335"},"modified":"2022-12-22T16:59:30","modified_gmt":"2022-12-22T16:59:30","slug":"videoconference-design-research-strategy-strategic-design-research","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/sessions\/videoconference-design-research-strategy-strategic-design-research\/","title":{"rendered":"Videoconference: Design Research Strategy & Strategic Design Research"},"content":{"rendered":"

For access to the recording, please join here<\/a>. You\u2019ll receive a welcome email with a Dropbox link to our full archive of recordings.<\/strong><\/em><\/h3>\n

\"Advancing<\/p>\n

Thursday, February 3 2021 | 1pm PT\/4pm ET<\/strong><\/p>\n

When scaling and democratizing research practices, how can you help ensure higher levels of value are delivered? In this interactive session, we\u2019ll discuss different items we can leverage to ensure design research is providing value to an organization by driving strategic decisions. Areas we\u2019ll cover include:<\/p>\n

\u2022 Utilizing research repositories as strategic assets;
\n\u2022 Leveraging quant + quo data to track success; and
\n\u2022 Ensuring research can focus on the highest value work.<\/p>\n

About our speakers:<\/strong><\/p>\n

Mike Oren<\/strong> built out and leads the Design Research practice at Klaviyo where his team focuses on empowering the organization with stronger research aligned with the company\u2019s customer-first values. Mike holds a PhD in Human-Computer Interaction and Sociology from Iowa State University, and a Bachelor in Computer Science and English Writing from DePauw University. His past employers include Google; United Airlines; Motorola Mobility; and BlueCross BlueShield of Illinois, Texas, New Mexico, Montana, and Oklahoma; as well as time spent consulting with various startups. He also teaches Evidence-Based Design and Data Literacy at Illinois Institute of Technology\u2019s Institute of Design.<\/p>\n

Janice Wiitala<\/strong> (she\/her) is a UX research leader at Options Clearing Corporation. To better serve the U.S. equity options and futures markets, OCC is comprehensively redeveloping the company\u2019s risk management, clearing and data interface. Prior to her work at OCC, she created the research practice at Healthcare Financial Management Association. She has also consulted with numerous organizations on research and research operations including BCBS of Illinois, Visa, 3M, and Navigant. Her earlier work in CX Research and data analysis allows her to bridge UX Research with insights from diverse listening posts. She is passionate about building on existing insights and leveraging mixed methods to develop deeper understanding and empathy and in order to advance user-centered design solutions.<\/p>\n

 <\/p>\n

References from the call<\/strong><\/p>\n

What is strategy?<\/strong><\/p>\n

Porter,\u00a0M.\u00a0E. (1998). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.<\/a><\/p>\n

The five competitive forces that shape strategy<\/a>. (2008, May 7). Video<\/p>\n

Good strategy and Michael porter’s 5 strategy model<\/a>. (2021, February 22). Wind4Change.<\/p>\n

How competitive forces shape strategy.<\/a> (1979, March 1). Harvard Business Review.<\/p>\n

Atomic Insights <\/strong><\/p>\n

Sharon,\u00a0T. (2021, February 1).\u00a0The atomic unit of a research insight<\/a>. Medium.<\/p>\n

Sharon,\u00a0T. (2021, February 1). The three most popular questions about atomic research<\/a>. Medium.<\/p>\n

Sharon,\u00a0T. (2021, February 1). Foundations of atomic research<\/a>. Medium.<\/p>\n

Sharon,\u00a0T. (2021, February 1). Democratizing UX<\/a>. Medium<\/em>.\u00a0<\/strong><\/p>\n

Extras<\/strong><\/p>\n

Beers, Robin (January 2022). <\/em>Research leaders – What are we up to?<\/a>. LinkedIn.\u00a0<\/strong><\/p>\n

Figjam Board<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For access to the recording, please join here. You\u2019ll receive a welcome email with a Dropbox link to our full archive of recordings. Thursday, February 3 2021 | 1pm PT\/4pm ET When scaling and democratizing research practices, how can you help ensure higher levels of value are delivered? In this interactive session, we\u2019ll discuss different […]<\/p>\n","protected":false},"author":1485,"featured_media":336,"template":"","session-theme":[],"session-type":[30],"rm-permissions":[],"event-type":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/sessions\/335"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/users\/1485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/media\/336"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/media?parent=335"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/session-theme?post=335"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/session-type?post=335"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/rm-permissions?post=335"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/event-type?post=335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}