{"id":132,"date":"2022-01-12T18:54:42","date_gmt":"2022-01-12T18:54:42","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/advancing-research-community\/2022\/01\/12\/podcast-crafting-metrics-for-ux-success-with-kate-rutter\/"},"modified":"2022-02-20T15:04:43","modified_gmt":"2022-02-20T15:04:43","slug":"podcast-crafting-metrics-for-ux-success-with-kate-rutter","status":"publish","type":"resources","link":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/resources\/podcast-crafting-metrics-for-ux-success-with-kate-rutter\/","title":{"rendered":"Podcast: Crafting Metrics for UX Success with Kate Rutter"},"content":{"rendered":"<p><code><\/code><\/p>\n<div style=\"font-size: 10px;color: #cccccc;overflow: hidden;font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100\"><a style=\"color: #cccccc;text-decoration: none\" title=\"The Rosenfeld Review Podcast (Rosenfeld Media)\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\" target=\"_blank\" rel=\"noopener noreferrer\">The Rosenfeld Review Podcast (Rosenfeld Media)<\/a> \u00b7 <a style=\"color: #cccccc;text-decoration: none\" title=\"Crafting Metrics for UX Success with Kate Rutter\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\/crafting_metrics_ux_success_kate_rutter\" target=\"_blank\" rel=\"noopener noreferrer\">Crafting Metrics for UX Success with Kate Rutter<\/a><\/div>\n<p>After a start in digital software, Kate Rutter realized that qualitative definitions of success could, and needed to be, made more quantitative. Years later, she\u2019s Principal at Intelleto, Adjunct Professor in the IXD program at California College of the Arts, and the instructor of our upcoming UX workshop \u201c<a href=\"https:\/\/rosenfeldmedia.com\/public-ux-workshops\/crafting-metrics-for-ux-success\/\">Crafting Metrics for UX Success<\/a>.&#8221;<\/p>\n<p>In this episode, she reflects on the extraordinary success with qualitative metrics she has observed in the UX field, and the room for growth around numerical metrics, as well as the many challenges companies are faced with when trying to determine which metrics really matter. Kate\u2019s four part workshop (August 6-7 and August 13-14) is intended to help designers gain a numerical understanding of success\u2014and determine what metrics they need to measure in the first place (not just the easy ones!)<\/p>\n<p>Kate\u2019s recommended reading:<br \/>\n\u2022 <a href=\"https:\/\/www.amazon.com\/Lean-Analytics-Better-Startup-Faster\/dp\/1449335675\">Lean Analytics<\/a> by Alistair Croll and Benjamin Yoskovitz<br \/>\n\u2022 <a href=\"https:\/\/www.amazon.com\/Tyranny-Metrics-Jerry-Z-Muller\/dp\/0691174954\">The Tyranny of Metrics<\/a> by Jerry Muller<br \/>\n\u2022 <a href=\"https:\/\/hbr.org\/2019\/09\/dont-let-metrics-undermine-your-business\">Don\u2019t Let Metrics Undermine Your Business<\/a>, Harvard Business Review<\/p>\n<p>Kate\u2019s shoutouts<br \/>\n\u2022 <a href=\"https:\/\/medium.com\/@joulee\">Julie Zhuo<\/a><br \/>\n\u2022 <a href=\"https:\/\/medium.com\/@johnpcutler\">John Cutler<\/a><br \/>\n\u2022 <a href=\"https:\/\/rosenfeldmedia.com\/people\/laura-klein\/\">Laura Klein<\/a><\/p>\n<p><a href=\"http:\/\/www.twitter.com\/katerutter\">Follow Kate on Twitter\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Rosenfeld Review Podcast (Rosenfeld Media) \u00b7 Crafting Metrics for UX Success with Kate Rutter After a start in digital software, Kate Rutter realized that qualitative definitions of success could, and needed to be, made more quantitative. Years later, she\u2019s Principal at Intelleto, Adjunct Professor in the IXD program at California College of the Arts, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":133,"template":"","categories":[21],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/resources\/132"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/resources"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/types\/resources"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":1,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/resources\/132\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/resources\/132\/revisions\/277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/media\/133"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-community\/wp-json\/wp\/v2\/categories?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}