Want to get people to do something specific? The COM-B model of behavior change, which considers how capability, opportunity, and motivation influence behavior, can be used to structure your research process and organize and interpret results so that you can design an experience that works. We’ll look at some tools to make this happen, including research questions you can modify to assess what facilitates or blocks behaviors, grids to organize your findings, and checklists to select the most effective features for your design.
Videoconferences (and past recordings) are available for free to all community members. Join here for invitations.
Amy Bucher, Ph.D., works in Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson.
Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.
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