Kate Rutter reflects on the extraordinary success with qualitative metrics she has observed in the UX field, and the room for growth around numerical metrics, as well as the many challenges companies are faced with when trying to determine which metrics really matter.
Advancing Research Community
Brianna Sylver, founder of Sylver Consulting and speaker at the upcoming Advancing Research conference (March 30-April 1, NYC), joins Lou to break down the importance of insight. At its core, insight is about shifts in perspective and can come from anywhere—user research, market research, psychology, mining big data; according to Brianna, it doesn’t really matter.
In this episode of Rosenfeld Review, Christian and Lou discuss the differences between social sciences research and data science, and the challenges that arise when organizations try to align them. Christian and Lou also touch on academic chauvinism, the shortcomings of anthropology (despite how much Christian appreciates the subject), and the importance of looking at “people as people.”
Matt Duignan manages HITS—Microsoft’s Human Insight System, a web-based platform that captures market and data science insights, serving as a cross disciplinary database. He chats with Lou about how his team democratizes the process of arriving at new insights by offering access to researchers’ knowledge and data from different silos across the whole company.
In this 100th episode of the Rosenfeld Review podcast, Lou talks with Whitney Quesenbery, co-author of two Rosenfeld Media books, about her work at Center for Civic Design.
Leisa Reichelt, opening keynote speaker at DesignOps Summit 2018, shares how she built and lead user research teams for the Australian and UK governments and how she’s continuing her work at Atlassian as Head of Research and Insights.
Lou talks with Tricia Wang, co-founder of Sudden Compass, about the importance of integrating qualitative and quantitative data, and why the only way to successfully scale an enterprise org is to bring back the human element.
Lou sits down with Phil Kemelor, VP of Client Services of MaasMedia, to discuss how digital data can complement the qualitative methods of UX best practices, in organizations of all sizes.
In this podcast, Steve Portigal talks about how that one night at the bar (and cat pee) sparked the idea for his book Doorbells, Danger, and Dead Batteries.
Too often, companies take a “research band-aid” approach to user research. Fixing things over here that causes problems over there. Julie Stanford, founder of Sliced Bread Design, talks about how to avoid playing Whack-A-Mole when researching and designing products.
Usability testing helps you find bugs in your product. But it can’t tell you if customers love your product. In this episode, UX Team Of One author Leah Buley talks about the insights under your nose that you probably aren’t using and offers a realistic approach to rapid research and product development.
Steve Krug shares tips for setting up a successful usability test–and what two questions you should never ask during the test. Ever.
How do you make decision makers care? Abby Covert, author of How to Make Sense of Any Mess, shares her approach to packaging research in ways that get at what audiences need.
Hear Erika’s ideas for how to bake research into the product design process. And why every organization needs a “team philosopher.”
Nate Bolt knows more about recruiting for user research than the average human. He created the first moderated remote testing
The Brilliant Tomer Sharon, Rosenfeld author and Head of User Research at Wework, talks to Lou about his approach to research, the value of culture and process over deliverables and the emerging off-screen frontier of UX design.
Lou and longtime friend Steve Krug exchange opinions about their new wearables: Lou’s fitbit and Steve’s Apple Watch.
Indi Young, author of Mental Models and Practical Empathy talks about how our assumptions can lead us astray.
Steve and Lou dig into the challenges of learning about people who engage with enterprises—how to gather data, and how to synthesize that data to get to something like true insight.
Four members of our Advancing Research curation team join Lou on the Rosenfeld Review podcast to discuss the research they did to help shape our inaugural Advancing Research conference (New York City; March 30-April 1, 2020).