{"id":1058,"date":"2023-01-05T15:24:33","date_gmt":"2023-01-05T20:24:33","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&#038;p=1058"},"modified":"2023-04-05T11:42:22","modified_gmt":"2023-04-05T15:42:22","slug":"why-pharmaceuticals-research-model-should-replace-design-thinking","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/sessions\/why-pharmaceuticals-research-model-should-replace-design-thinking\/","title":{"rendered":"Why Pharmaceutical&#8217;s Research Model Should Replace Design Thinking"},"content":{"rendered":"<p>In many organizations, design thinking dominates the research process with expansive research processes upfront during discovery. Pharmaceutical research gives us an alternative model that we can adapt based on a fail early and fail often (tech mantra) that should make discovery research an easier sell in any organization.<\/p>\n<p>Takeaways:<\/p>\n<ul>\n<li>An alternative model to discovery research with reduced upfront costs<\/li>\n<li>Starting discovery research when buy-in is difficult<\/li>\n<li>Maintaining discovery research when funds tighten up<\/li>\n<li>An alternative model to measuring the value of research that takes into account savings<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In many organizations, design thinking dominates the research process with expansive research processes upfront during discovery. Pharmaceutical research gives us an alternative model that we can adapt based on a fail early and fail often (tech mantra) that should make discovery research an easier sell in any organization. Takeaways: An alternative model to discovery research [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1006,"template":"","session-theme":[29],"session-type":[16],"rm-permissions":[],"event-type":[],"class_list":["post-1058","sessions","type-sessions","status-publish","has-post-thumbnail","hentry","session-theme-theme-two","session-type-conference-session"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Pharmaceutical&#039;s Research Model Should Replace Design Thinking - Advancing Research 2023<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&p=1058\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Pharmaceutical&#039;s Research Model Should Replace Design Thinking - Advancing Research 2023\" \/>\n<meta property=\"og:description\" content=\"In many organizations, design thinking dominates the research process with expansive research processes upfront during discovery. Pharmaceutical research gives us an alternative model that we can adapt based on a fail early and fail often (tech mantra) that should make discovery research an easier sell in any organization. Takeaways: An alternative model to discovery research [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&amp;p=1058\" \/>\n<meta property=\"og:site_name\" content=\"Advancing Research 2023\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/rosenfeldmediaUX\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-05T15:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/wp-content\/uploads\/sites\/22\/2022\/12\/Advancing-Research-Speaker-Session-Cards-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@rosenfeldmedia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&p=1058\",\"url\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&p=1058\",\"name\":\"Why Pharmaceutical's Research Model Should Replace Design Thinking - Advancing Research 2023\",\"isPartOf\":{\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/#website\"},\"datePublished\":\"2023-01-05T20:24:33+00:00\",\"dateModified\":\"2023-04-05T15:42:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&p=1058#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&p=1058\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&p=1058#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Pharmaceutical&#8217;s Research Model Should Replace Design Thinking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/#website\",\"url\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/\",\"name\":\"Advancing Research 2023\",\"description\":\"Just another Rosenfeld Media Sites site\",\"publisher\":{\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/#organization\",\"name\":\"Advancing Research 2023\",\"url\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/wp-content\/uploads\/sites\/22\/2022\/10\/ar2023-for-site-1.png\",\"contentUrl\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/wp-content\/uploads\/sites\/22\/2022\/10\/ar2023-for-site-1.png\",\"width\":595,\"height\":116,\"caption\":\"Advancing Research 2023\"},\"image\":{\"@id\":\"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/rosenfeldmediaUX\",\"https:\/\/twitter.com\/rosenfeldmedia\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Pharmaceutical's Research Model Should Replace Design Thinking - Advancing Research 2023","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rosenfeldmedia.com\/advancing-research-2023\/?post_type=sessions&p=1058","og_locale":"en_US","og_type":"article","og_title":"Why Pharmaceutical's Research Model Should Replace Design Thinking - Advancing Research 2023","og_description":"In many organizations, design thinking dominates the research process with expansive research processes upfront during discovery. 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