The Joys and Dilemmas of Conducting UX Research with Older Adults

The pandemic may have accelerated older people’s use of digital tools for socializations and spending, but there are limits to what some older people are comfortable doing online. When last spring’s mad dash to schedule COVID vaccine appointments stretched some seniors’ tech abilities, ‘Vaccine angel’ groups stepped in to fill the gap. The digital divide and low tech literacy among older adults needs to be addressed as an opportunity, rather than a lost cause.

This session will offer a set of practical tips for conducting UX research with older, less tech savvy adults.