Building a Product Insights Team

Session Details

Today data science, market research, and UX research are predominantly locked up in individual silos. This is a problem because companies are missing out on the full picture, research is repeated, and good insights are going to waste.

In this session, Andrew shares how to build a product insights team that enables you to build bridges and tell more holistic narratives about your customers.

The talk will cover how to set up the team, the different structures we see, and how you can get started today by getting the teams to work more efficiently together in the interim.