Anna and Richa are researchers at Salesforce where they\u2019ve been defining the product strategy and design decisions for the past x and 5 years. They both come from non-traditional backgrounds but have been able to make significant impact through their work whether it is creating a net new tool, navigating difficult stakeholders, making social impact, defining design principles etc.<\/p>\n
This is because they both are passionate about growing research as a function and representing the voice of user in an actionable way that makes our customers, product and teams successful.<\/p>\n
They created this 5-step framework 2 years ago when they saw many of their peers struggling to make a consistent and meaningful impact at work and realized that the key factor that made people successful at work was the ability to influence and collaborate with various cross-functional stakeholders.<\/p>\n
Having gone through several rounds of testing, they’d love to share this knowledge with the rest of the world so they can benefit from our learnings.<\/p>\n","protected":false},"excerpt":{"rendered":"
Anna and Richa are researchers at Salesforce where they\u2019ve been defining the product strategy and […]<\/p>\n","protected":false},"featured_media":1815,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/speakers\/1734"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/media\/1815"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/media?parent=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}