{"id":1826,"date":"2021-03-01T20:50:57","date_gmt":"2021-03-01T20:50:57","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/?p=1826"},"modified":"2021-03-01T21:02:46","modified_gmt":"2021-03-01T21:02:46","slug":"podcast-but-do-your-insights-scale-with-katy-mogal","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/2021\/03\/01\/podcast-but-do-your-insights-scale-with-katy-mogal\/","title":{"rendered":"Podcast: But Do Your Insights Scale? with Katy Mogal"},"content":{"rendered":"<p><code><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/992015683&amp;color=%23539733&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/code><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"The Rosenfeld Review Podcast (Rosenfeld Media)\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\" target=\"_blank\" rel=\"noopener noreferrer\">The Rosenfeld Review Podcast (Rosenfeld Media)<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"But Do Your Insights Scale? with Katy Mogal\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\/katy-mogal\" target=\"_blank\" rel=\"noopener noreferrer\">But Do Your Insights Scale? with Katy Mogal<\/a><\/div>\n<p><span style=\"font-weight: 400;\">When stakeholders have access to real-time data about millions of user interactions, how can qualitative researchers articulate the value of small-sample studies for product and business strategy?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Katy Mogal, UX Research Lead at Google Assistant, joins Lou to offer a preview of <\/span><a href=\"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/sessions\/but-do-your-insights-scale\/\"><span style=\"font-weight: 400;\">the case study she\u2019ll share at Advancing Research 2021<\/span><\/a><span style=\"font-weight: 400;\">, including learnings about how human-centered researchers can effectively collaborate with functions like data science and business strategy, and how to persuade analytically-minded stakeholders to embrace rich qualitative data about people\u2019s needs and motivations as an input to business strategy.<\/span><\/p>\n<p><strong>Katy recommends:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideo University\u2019s course \u201c<a href=\"https:\/\/www.ideou.com\/products\/insights-for-innovation\">Insights for Innovation<\/a>\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jump Associates\u2019 <a href=\"https:\/\/www.jumpassociates.com\/learning-posts\/insight-action-making-connection\/\">workshop<\/a> on how to move from data to insights through a synthesis process<\/span><\/li>\n<\/ul>\n<p><b>About Katy:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Katy is on a mission to help product teams develop and ship experiences that make people\u2019s lives better, through building and leading research teams that deliver synthesized insights with a strategic point of view. While working in marketing at Warner Bros. in London, Katy became fascinated with the idea of using survey and analytics data to understand and build for human needs. After graduating from the Wharton School she joined strategic consultancy Lieberman Research Worldwide as an account manager, where she led insights-based strategy engagements for clients including Nike, Weight Watchers and Viacom. Later she moved to Cheskin Research, a design and marketing consultancy that was a pioneer in applying ethnographic research to problems of design strategy. Exposure to a wide variety of data types, and experience bringing them together to tell a holistic story of user needs, became a theme that has run through her career in research and insights. She went on to build and lead UX and Design research teams at Fitbit, Facebook and most recently at Google, where she currently leads research teams on Google Assistant. Katy\u2019s current focus is on developing the research function as a strategic partner to UX, Product Management and Engineering, and as a force for culture change in product organizations. Her side hustles include teaching product design and design research courses at Stanford Continuing Studies and California College of the Arts, and frequent speaking engagements at conferences such as UX Week, UX Lisbon, FlUXible and People Nerds. In her spare time Katy enjoys throwing weights around at the CrossFit gym in San Francisco\u2019s Mission District, where she lives with her husband,son and two rescue dogs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Rosenfeld Review Podcast (Rosenfeld Media) \u00b7 But Do Your Insights Scale? with Katy Mogal When stakeholders have access to real-time data about millions of user interactions, how can qualitative researchers articulate the value of small-sample studies for product and business strategy? Katy Mogal, UX Research Lead at Google Assistant, joins Lou to offer a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts\/1826"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/comments?post=1826"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts\/1826\/revisions"}],"predecessor-version":[{"id":1828,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts\/1826\/revisions\/1828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/media\/507"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/media?parent=1826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/categories?post=1826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/tags?post=1826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}