{"id":1463,"date":"2021-02-17T22:02:02","date_gmt":"2021-02-17T22:02:02","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/?p=1463"},"modified":"2021-02-17T22:03:36","modified_gmt":"2021-02-17T22:03:36","slug":"product-analytics-and-user-research-with-marieke-mccloskey","status":"publish","type":"post","link":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/2021\/02\/17\/product-analytics-and-user-research-with-marieke-mccloskey\/","title":{"rendered":"Podcast: User Science\u2014Product Analytics &#038; User Research with Marieke McCloskey"},"content":{"rendered":"<p><code>\u00a0<\/code><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/983795692&amp;color=%23539733&amp;auto_play=false&amp;hide_related=true&amp;show_comments=false&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"The Rosenfeld Review Podcast (Rosenfeld Media)\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\" target=\"_blank\" rel=\"noopener noreferrer\">The Rosenfeld Review Podcast (Rosenfeld Media)<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"User Science: Product Analytics &amp; User Research with Marieke McCloskey\" href=\"https:\/\/soundcloud.com\/rosenfeld-media\/rosenfeld-review-marieke-mcmloskey\" target=\"_blank\" rel=\"noopener noreferrer\">User Science: Product Analytics &amp; User Research with Marieke McCloskey<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to help make better product decisions? You\u2019ve got to combine qualitative human insights from user research with data analytics and experimentation. Questions about how many users do something goes to analytics, questions about which design might work better goes to user research. But what if you partnered with those other teams to answer the questions together? In <a href=\"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/sessions\/user-science-product-analytics-user-research\/\">her session<\/a> at Advancing Research 2021, <a href=\"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/speakers\/marieke-mccloskey\/\">Marieke McCloskey<\/a>, UX Research Lead at Humu, will share how, as a qualitative UX researcher, she\u2019s partnered with analysts to identify high-growth opportunities and gain a deeper understanding of users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode of the Rosenfeld Review, Marieke offers a glimpse into her presentation, and what led her to the insights she will share at the conference.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marieke recommends: <\/span><a href=\"https:\/\/www.amazon.com\/No-Hard-Feelings-Emotions-Succeed\/dp\/0525533834\/\"><i><span style=\"font-weight: 400;\">No Hard Feelings: The Secret Power of Embracing Emotions at Work<\/span><\/i><\/a><span style=\"font-weight: 400;\"> by Liz Fosslien and Mollie West Duffy (<\/span>Follow the authors: <a href=\"https:\/\/twitter.com\/lizandmollie\">https:\/\/twitter.com\/lizandmollie)<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 The Rosenfeld Review Podcast (Rosenfeld Media) \u00b7 User Science: Product Analytics &amp; User Research with Marieke McCloskey &nbsp; Want to help make better product decisions? You\u2019ve got to combine qualitative human insights from user research with data analytics and experimentation. Questions about how many users do something goes to analytics, questions about which design [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts\/1463"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/comments?post=1463"}],"version-history":[{"count":2,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts\/1463\/revisions"}],"predecessor-version":[{"id":1465,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/posts\/1463\/revisions\/1465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/media?parent=1463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/categories?post=1463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research-2021\/wp-json\/wp\/v2\/tags?post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}