Netflix’s documentary “The Social Dilemma” shined a harsh spotlight on how design patterns and advertising targeting developed to encourage engagement and tailor content to users’ preferences have dangerous, far-reaching consequences. We will discuss:
- What role can researchers play in mitigating negative social and personal impacts during the design process?
- If we discover evidence that a design solution to a business goal negatively impacts customers’ lives, how might we help our design and product partners consider a different solution?
- What is the responsibility of researchers to determine how products we’ve already launched affect our customers’ lives?