Code Switching Between Research and Practice

Session Details

Research papers are turning into Instagram posts in 2020. On the other side, there are UX practitioners who ignore the methods and past knowledge from academic communities. This leads to missing opportunities for innovation, redoing research, and building products that may pose risks to society. This talk will attempt to bridge the research-practice gap by providing:

  1.  A dictionary of how basic concepts in scientific experimental design translate to user research
  2. A decision-making framework for when to improve rigor and when is good enough
  3. A case study of successful code switching to define product success