Head of Insights, Badoo
Jemma Ahmed joined Magic Lab in 2019. She is Head of Insights based in the London office. She leads the team who regularly speak to online daters all over the world, uncovering the very unique needs and motivations of this group.
Jemma has spent 15 years working in mixed methodology insight roles, across user research, market research and data analytics. This includes working in insight for Global news at the BBC, and in insight leadership positions at Etsy, the online markets for unique and handmade goods.
Jemma holds an MA in Law from Cambridge University.