“I’m super-psyched for this conference because Rosenfeld Media thoughtfully curates its programs to answer the most pressing questions, provides diverse opinions, and coaches speakers so that the presentations are of high quality. I know I will leave with several burning questions that will drive me forward to conducting better research, and I’m aware of no other conferences at this level.”
Senior Manager, Research & Usability, TripAdvisor
“I can’t wait to attend the first-ever Advancing Research conference this spring in NYC! A conference that is focused solely on advancing the field of research is sorely needed. Our industry cannot advance in a vacuum. Researchers of all kinds, working in different capacities, need a place to come together to learn more from one another. If I trust anyone to create this place, it’s Lou Rosenfeld and the Rosenfeld Media team.”
Founding Principal, Usable Interface
“Sponsoring a workshop during a Rosenfeld conference provided us with an excellent opportunity to contribute to the flourishing design community and support the work of designers beyond our own organization. Rosenfeld Media was great to work with in handling the operational details. In the end we received more than we gave.”
Director of DesignOps, Macmillan Learning
Times have changed for user and customer researchers:
We’ve moved past simply seeking recognition and validation. Now we’re grappling with strategic challenges, like working with the C-suite, professionalizing research, and achieving insight at scale. These trends and new challenges mean it’s time to reconsider research’s great potential.
It’s time to advance research.
In early 2019, a group of us —Abby Covert, Natalie Hanson, Steve Portigal, and Lou Rosenfeld—noticed these trends and began exploring how they’ve impacted researchers’ information and learning needs, especially in terms of conferences. (Rosenfeld Media already produces other UX-related conferences: the DesignOps Summit and the Enterprise Experience conference). We did extensive research, including surveying over 700 researchers, having extensive discussions with research leaders, and analyzing over 200 presentation proposals. (You can check out some of our research here.)
We learned that researchers of all stripes want opportunities to meet and learn together that are:
Advancing Research is the first US-based conference designed to meet the needs and demands of this new generation of researchers.
We’ve created Advancing Research for these three personas, which were greatly influenced by our research:
Interested in attending and need help convincing your boss? Download our guide here.
Rosenfeld Media produces some of the design industry’s most beloved books and conferences. Now we’re bringing our industrial-strength curation skills and obsessive focus on attendee and sponsor experience to the research world. We’re painstakingly designing a program that is grounded in both thought leadership and community research. The conference’s themes mirror the community’s most pressing conversations.
Here’s what makes the Advancing Research conference unique:
Natalie Hanson has been working and researching at the intersection of business strategy, technology, social science, and design for fifteen years. She is currently a Principal at ZS, where she leads the User Experience practice. The UX team at ZS engages in research and human-centered design for enterprise software and custom client solutions. As an anthropologist, Natalie’s research has focused on work practices and work environments. She has a special interest in how institutions respond and transform in response to macro-economic, industry, and regional trends, and how the resulting organizational changes affect the lives of employees. You can learn more about Natalie at http://www.nataliehanson.com, and more about the online community of ethnographers she manages at http://www.anthrodesign.com.
Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, probiotic distributors, rock musicians, home-automation enthusiasts, credit-default swap traders, business school professors and radiologists. His clients are leaders in telecommunications, banking, media, energy and eCommerce. He is the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations. A long-time Star Trek enthusiast, his level of fandom is dwarfed by that of his long-haired cousin, an authenticated Trekker.
…all supported by the production team from Rosenfeld Media, publishers of fine UX books and producers of the Enterprise Experience and DesignOps Summit conferences..