Craig Villamor is a UX designer, leader, consultant and advisor from the San Francisco Bay Area who enjoys wrestling with complex problems in finance, transportation, climate, and enterprise. Craig led the UX team at Salesforce that redesigned Salesforce’s core product experience and developed one of the earliest modern design systems, Lightning Design System. At Google, Craig led the team responsible for making mobility safer, more efficient, and more accessible with driving, transit, and embedded vehicle experiences for Google Maps. When he’s not designing stuff, he enjoys cycling, traveling and spending time with his family of people and pets.