Getting to the Point Quickly with Sustainable Design


Live webinar took place on March 25, 2009

Recording length is approximately one hour.

Sustainability is more than a trend, it's a movement that all developers need to better understand. Sustainability is about more than just the environment and encompasses social and financial issues as well. In fact, sustainable solutions are still more easily "sold" in terms of advancements in efficiency, health, and social justice than on the basis of environmental benefits—and that's OK. This "new" movement, now almost 40 years old, has evolved quickly and there are many contemporary examples to learn from. With a short introduction to the issues and frameworks and a concentration on sustainable strategies, all designers, engineers, and managers can make more sustainable design decisions.

In this webinar (4-minute preview on BlipTV, or see all the slides in SlideShare), Nathan Shedroff (bio) builds on topics with the highest priorities from his book, Design is the Problem: The Future of Design Must be Sustainable. Nathan will quickly provide a thorough grounding into the breadth and depth of sustainability, its impact, and its importance. This will serve as a foundation for any designer in any domain to orient themselves and begin to prioritize more sustainable decisions in the products, services, events, and experiences they create.

The Benefits

In this webinar, you will:

  • Explore the leading sustainability frameworks, their strengths, and their weaknesses
  • Learn the best design strategies for incorporating sustainability into design and development decisions
  • Learn practical steps for integrating sustainable design into any practice
  • See real world examples of more sustainable solutions
  • Learn where to turn for deeper learning, resources, and tools

Our recorded webinars are edited for your listening pleasure, and include questions from attendees (as restated by our moderator). The running time is one hour.

Nathan Shedroff

Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy program at California College of the Arts (CCA) in San Francisco. He has authored many books, including Experience Design 1.1, Making Meaning, and his newest, Design is the Problem. Nathan also edits the Dictionary of Sustainable Management. Nathan studied industrial design before moving to TheUnderstandingBusiness to work with Richard Saul Wurman; Nathan later founded the ground-breaking consulting firm vivid studios. (full bio)

Design is the Problem: Getting to the Point Quickly with Sustainable Design is a Future Practice webinar, produced by

Smart Experience and Rosenfeld Media