Extending Game Design to Business Applications


Live webinar took place on July 16, 2009

Recording length is approximately one hour.

Video games have emerged as a dominant entertainment medium among a vast worldwide player base. As more people spend more time interacting with game-based environments, the applicability of these experiences to everyday user interfaces and business applications will become impossible to ignore. And that's great news, because game-inspired user interfaces can create levels of engagement and interactivity unattainable in conventional software. Businesses embracing the game experience will position themselves at the leading edge of interactive convergence.

The Benefits

This recorded webinar:

  • Provides an overview of game interaction spaces
  • Looks at game design applied in real-world contexts, and
  • Surveys useful interaction patterns found in games

Our recorded webinars are edited for your listening pleasure, and include questions from attendees (as restated by our moderator). The running time is one hour.

Extending Game Design to Business Applications is of greatest interest to businesses seeking to create intensely involving user experiences for software or Web-based applications and to delight their customer base.

John Ferrara

John Ferrara has worked in information architecture for ten years, designing interfaces for websites, desktop applications, and video games. He has been with Vanguard since 2006, and before that did significant work for Unisys and General Electric. He was honored with the first Instone Award for Volunteerism in 2006 for his work on the UXnet website. John has been published in Boxes & Arrows, Interactions, and presented at venues including the IA Summit and EuroIA. Before entering the professional world, he earned bachelor's and master's degrees in communications. He is currently working on a book for Rosenfeld Media, scheduled for publication in 2011. John and his wife Amanda have fun playing video games at their home in the Philadelphia suburbs. He blogs about game design and UI miscellany at WorldWideIntertubes.com.

Extending Game Design to Business Applications is a Future Practice webinar, produced by

Smart Experience and Rosenfeld Media