My newest General Assembly class: Need to Know: Evaluating Startup Ideas, is offered for the first time on May 13, 2014, at 5:30pm in NYC.
ABOUT THIS CLASS
Many startups and businesses are being founded based on a hunch, a judgment call, incomplete information, and faith-based hallucinations — and most of them fail miserably. Startup founders and business owners only then ask themselves why. This class takes a different, risk-mitigating, more scientific approach to the art of starting a business. You’ll learn how to develop a product people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk, you’ll learn how to evaluate if people need your product through three activities to learn from your future customers.
- Know what problems need to be solved.
- Find out what a landing-page test is good for.
- Gain a basic understanding of the Experience Sampling research technique.
- Discover the power of observation to understand human behavior.
- Be able to make sense of collected data to make an idea evaluation decision.
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