Topic: marketing

Cluetrain Manifesto, The

• Doc Searls
• David Weinberger
• McKee Jake
• Rick Levine
• Christopher Locke

2001 · 2 likes

Groundswell

Winning in a World Transformed by Social Technologies

• Charlene Li
• Josh Bernoff

2008

Linked

How Everything Is Connected to Everything Else and What It Means

• Albert-Laszlo Barabasi

2003 · 1 like

Tribes

We Need You to Lead Us

• Seth Godin

2008 · 2 likes

Wisdom of Crowds, The

• James Surowiecki

2005

Good to Great

Why Some Companies Make the Leap... and Others Don't

• Jim Collins

2001 · 1 read

Letting Go of the Words

Writing Web Content that Works (Interactive Technologies)

• Ginny Redish

2007 · 2 likes

Weaving the Web

• Tim Berners-Lee

2001

Pattern Recognition

• William Gibson

2005 · 2 likes

Neuro Web Design

What Makes Them Click?

• Susan M. Weinschenk

2009 · 3 likes · 1 review

Influence

Science and Practice (5th Edition)

• Robert B. Cialdini

2008 · 1 read · 1 like

Predictably Irrational

The Hidden Forces That Shape Our Decisions

• Dan Ariely

2009

What Clients Love

A Field Guide to Growing Your Business

• Harry Beckwith

2010

Paradox of Choice, The

Why More Is Less

• Barry Schwartz

2005 · 1 read · 3 likes

Made to Stick

Why Some Ideas Survive and Others Die

• Chip Heath

2007 · 2 read · 6 likes · 1 review

Why We Buy

The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

• Paco Underhill

2008

Linchpin

Are You Indispensable?

• Seth Godin

2011

Tipping Point, The

How Little Things Can Make a Big Difference

• Malcolm Gladwell

2002 · 1 read · 5 likes

Blink

The Power of Thinking Without Thinking

• Malcolm Gladwell

2007 · 1 read · 1 like

Paradox of Choice, The

Why More Is Less

• Barry Schwartz

2004

Influence

The Psychology of Persuasion (Collins Business Essentials)

• Robert B. Cialdini

2007 · 1 read · 1 like

4-Hour Workweek, Expanded and Updated, The

Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.

• Timothy Ferriss

2009

Crush It!

Why NOW Is the Time to Cash In on Your Passion

• Gary Vaynerchuk

2009

Predictably Irrational, Revised and Expanded Edition

The Hidden Forces That Shape Our Decisions

• Dan Ariely

2010 · 1 read · 2 likes

Dip, The

A Little Book That Teaches You When to Quit (and When to Stick)

• Seth Godin

2007

Ogilvy on Advertising

• David Ogilvy

1985

Marketing Management (14th Edition)

• Philip Kotler

2011

Blue Ocean Strategy

How to Create Uncontested Market Space and Make Competition Irrelevant

• W. Chan Kim

2005

Trust Agents

Using the Web to Build Influence, Improve Reputation, and Earn Trust

• Chris Brogan

2010

Don't Make Me Think! A Common Sense Approach to Web Usability

• Steve Krug

2000

Confessions of an Advertising Man

• David Ogilvy

2004