Multivariate Testing 101: A Scientific Method Of Optimizing Design Paras Chopra April 04, 2011 · Smashing Magazine Read it? · Like · Add to List · Review · Share
Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates Paras Chopra November 24, 2010 · Smashing Magazine Read it? · Like · Add to List · Review · Share
In Defense Of A/B Testing Paras Chopra August 26, 2010 · Smashing Magazine Read it? · Like · Add to List · Review · Share
The Ultimate Guide To A/B Testing Paras Chopra June 24, 2010 · Smashing Magazine Read it? · Like · Add to List · Review · Share
Gathering Variables for A/B Split Testing Paras Chopra April 13, 2010 · UX Booth Read it? · Like · Add to List · Review · Share
