Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown t...
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.
Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
If you create digital products, you have a responsibility to make them easy to use. It’s mostly common sense; it’s just not common practice! These books are what I consider the must-haves for any user experience designer. They'll teach you how to design products that are useful, usable and desirable.
This is a collection of books that I've read and consulted as part of my training in graphic and industrial design and work in user experience and emotional design.
Behind every abstraction that we call a user is an individual and a community, a history and a biological heritage, a culture and the keys to making a successful interface. Understanding any audience requires an understanding of people, and these books have been critical to the way I design for humans.
