One of the Best Books of the Year The Washington Post • The Cleveland Plain-Dealer • Rocky Mountain News
In this brilliant, lively, and eye-opening ...
A New York Times Notable Book
One of the Best Books of the Year The Washington Post • The Cleveland Plain-Dealer • Rocky Mountain News
In this brilliant, lively, and eye-opening investigation, Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. Traffic is about more than driving: it's about human nature. It will change the way we see ourselves and the world around us, and it may even make us better drivers.
This book was great at showcasing the behavior behind the way people drive, both here in the states and overseas. One of my favorite take aways was the WHY behind why we all try to park in the same two lanes in parking lots and how that relates to how certain animals fight over scarce food sources.
These are books that don't relate to the craft of user experience at first glance. I highly recommend giving them a read and stepping out of your comfort zone a bit.
