Brand Experience in User Experience Design

“A positive user experience has a direct correlation to positive brand perception.” Much has been written in the past decade about the importance of usability and the user experience to customers’ perception of an organization’s brand. Jared Spool’s 1996 article “Branding and Usability” correctly identifies the importance of Web site usability to brand experience and provides evidence that a positive user experience has a direct correlation to positive brand perception. More recently, authors...

· Read full article · 13 comments

Authors:
Topics:
Publisher: