Achieving a Great User Experience Starts with An Organization’s Goals

“Effectiveness depends enormously on the profiles of the individuals on a team and an organization’s understanding of user experience.” During the last few months, I have been asking colleagues how they do user experience at their companies. While all work in Hong Kong, they come from all over the world and include designers, businessmen, and engineers. I have heard a lot about different ways of working and resources being tight, but two other matters caught my attention—especially because...

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