Gaining Control Over Chaos: Designing the Emergency Service Experience

“Emergencies lead to fascinating service design challenges, for which aligning the service experience between service providers and their customers and strong leadership skills are critical.” I watched the water come into our finished basement during Hurricane Irene. I don’t believe it—not again, I thought, as my husband and I quickly prioritized which of our remaining belongings from the last flood, only 17 months earlier, we wanted to salvage as the water rushed in. Thirty minutes later, t...

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