Cargo-Cult User Experience? There’s an App for That

“People are hardwired to make connections between cause and effect and, in some cases, to infer connections that do not actually exist.” During the Second World War, the USA established bases on a number of islands in the south seas. Having previously had little contact with the outside world, the islanders saw American aircraft landing that were filled with valuable materials. After the war ended and the Americans left, the islanders wanted the aircraft to continue to come and bring wealth ...

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