10 Key Elements of a Winning B2B Product Destination Page

“Product destination pages are some of most crucial pages on a Web site, because the major conversions that affect a company’s bottom line usually take place on these pages.” What is a product destination page and why is it important? One of the questions marketers constantly ask is how to effectively display products online. On a typical marketing Web site, each product appears on a product destination page. Site visitors looking for products usually traverse a path to the type of product t...

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