Putting SEO in Its Place: An Information Architecture Strategy

“The subject of optimizing the presentation of content within a domain for discovery by search engines falls into the activities of information seeking and search behavior.” In this month’s column, I’ll discuss how to put search engine optimization (SEO) in its proper place in the grand scheme of things, demonstrating its relationship to information architecture. In my last column, I introduced an order grid that details the key competencies, or areas of interest, of eight major UX design pr...

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