Applying Macrotypography For A More Readable Web Page

    Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows the designer to know when to focus on legibility and when to focus on readability. This article focuses mostly on a few simple macrotypographic techniques—with a dash of micro—and on how to combine them all to build a more harmonious, adaptable and, most impor...

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