Hick’s Law has always been a popular reference point for designers. You’ll find it cited in the endless lists of basic laws and principles that all designers should be familiar with. Given our assumed comfort level with this design cornerstone, I am surprised to see so many people getting it wrong. What we think we understand about Hick’s Law as it pertains to Web design is oversimplified and incomplete. We need to more deeply investigate what Hick’s Law ...