Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

   Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether. In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as the...

September 15, 2011 · Read full article