Content Strategy: Optimizing Your Efforts For Success

   Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example. My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel. I came up with clever tag lines that incorpo...

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