Optimizing Emotional Engagement In Web Design Through Metrics

   Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It.s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. It must affect the user in mind, body and spirit. Anything less is a 1990s brochure website. You can ...

May 24, 2011 · Read full article