Since visual elements are easier to remember, they can be used to draw visitors' attention to the brand identity of the site. As visual indicators, favicons can establish the communication with visitors and make a web-site easier to remember and get back to once you need it - for instance, once the visitors look for the site in their bookmarks. Still most sites don't make use of them - just like 404-error-pages, favicons are often forgotten or simply ignored. It's time to change that, folks. ...