Brands don’t understand social media

I know that brands want to figure out how to use social media to do their branding work. And being brands, and generally well-0versed  in the dark arts of marketing and sales, skilled brand professionals know that consumers respond out of psychological interest and not out of material need. There’s nothing intrinsically [...] Related posts:Designing Social Tools Around User Interests About social interests... The Theory Behind Social Interaction Design Via this article I would like to...

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