Personal Illumination, Part 2: Flashlight Fanatic Flicks

At a cocktail party or on a long flight, we've all been cornered by that collector geek who won't shut up about 19th-Century barber's shears, mid-century Pan Am pilot's Rolex watches or in my case, vintage sewing machines . But modern day companies would kill for that kind of attention. While there's only so much you can pay for product photographers and marketers to advertise your goods, you get a lot more bang—for almost no buck—when fanatics takes up the cause of popularizing your pr...

February 21, 2012 · Read full article