Search Results for "people"

Design for Understanding

Book

…tools to make sense of it all are stuck in the “computer-as-publishing-medium” era. In short, we’re given information, but not understanding. Design for Understanding will look at various ways you can help people make sense of confusing information. Bridging theory from cognitive sciences with dozens of practical examples, you’ll learn how to design rich, visual interactions that encourage people to play with and explore…

Interviewing Users

Book

…Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that’s not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You’ll move from simply gathering data to uncovering powerful insights about people.  …

From Button Copy to Bots

Book

From checking into a flight to checking a bank balance, all kinds of people rely on technology to do things that are important to them. The words in your interface—button copy, error messages, and everything in-between—are one of the key ways your customers find their way from point a to b. This book will teach you how to use words as a design tool in your product even if you don’t feel confident in your own writing skills. Learning how…

The Mobile Frontier

Book

…Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is ripe with opportunities to invent new and more human ways for people to interact with information. The Mobile Frontier will help you navigate this unfamiliar and fast-changing landscape, and inspire you to explore the possibilities that mobile technology presents….

Card Sorting

Book

…Card sorting is an effective, easy-to-use method for understanding how people think about content and categories. It helps you create information that is easy to find and understand. In Card Sorting: Designing Usable Categories, Donna Spencer shows you how to plan and run a card sort, analyze the results, and apply the outcomes to your projects….

Service Design

Book

…Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society….

Orchestrating Experiences

Book

…roach. Orchestrating Experiences provides a pragmatic set of principles, methods, and advice for designing coherent, engaging end-to-end experiences. This unifying approach will ensure you keep focus on customer needs across time and space while building a culture of cross-functional collaboration. This book will help you: More successfully think about and design for cross-channels experiences Understand how time and space impact how people

Build Better Products

Book

…It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience….

Indi Young

Expert

…tise at gathering big data–the numbers that track what and how people have done things. These same organizations, however, are inexpert at understanding why. The messy and divergent reasoning and motivations that drive people’s decisions are what Indi helps you tune in. She is expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. And she is expert at helping you solidify patterns and sort…

Donna Spencer

Expert

…hort bursts. One of the most important parts of her work is to get a good understanding of the needs of the users and make sure the system she’s working on is as usable as possible. Given that she’s quite fond of people, she loves doing user research and running usability tests to understand the people she’s designing for. She also sketches screens, draws wireframes, and makes prototypes. But Donna likes something even more…