Sarah Horton

Expert

Sarah is a consultant for strategic planning for websites and web applications. She also does accessibility and usability reviews. Sarah started her career in interaction design in 1991 at the Yale Center for Advanced Instructional Media, creating award-winning interactive instructional software. She was an instructional technologist at Dartmouth College for 11 years before becoming director of web strategy and design. As director, she was respo…

For Prospective Authors

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…worth more because—thanks to our cutting out the middleman—our margins are much better than those of traditional publishers. And thanks to our effective targeting and better margins, we can take on narrowly focused books that other publishers don’t think will sell enough copies to be profitable. Answer: We’re easier to work with. We’re UX practitioners, just like you. We know what it’s like to write a book for this commu…

Content modeling: Making future-ready content possible

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Good news, y’all: after two months of research and writing and endless editing, I’m still excited about the future of content. Even better, I’ve been talking with tons of smart internetters about the topic—and they’ve all got incredibly interesting things to say. What might surprise you, though, is that these interviews keep returning to the same topic: content modeling—the process of creating “micro&#82…

New packages, new pricing coming October 20

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Starting next Wednesday, October 20, we’ll simplify how we bundle our books’ various formats (and, yes, we’ll change—slightly—our pricing). In a nutshell, we’ll offer two bundles: For US$39, you’ll receive the book in these formats: A lovely, high-quality paperback, full-color inside and out. Great paper, sewn binding—the best that traditional publishing has to offer. An ePub version, specifically designed to w…

Happy birthday, UX Book Clubs!

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Two years old. And, according to the UX Book Club wiki, over 100 clubs around the world. From Portland to Perth, chances are there’s a UX Book Club near you where you can discuss books, network, and have a great time. And if there isn’t? Then start one; it’s incredibly easy. To help mark the occasion, we’re donating five of our books to the UX Book Clubs’ birthday contest. To enter, tweet the reason you love th…

Future Practice Interview: Kristina Halvorson

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As part of our Future Practice webinar series, we’re interviewing presenters to give you a preview of what they’ll cover. Next up is Brain Traffic’s Kristina Halvorson on content strategy. Her webinar Content Strategy for Websites takes place on April 23, 2009, 1-2pm EST. Use code RMWBNR for a 20% discount off your ticket purchase. Lou Rosenfeld: Kristina, thanks for talking with us today. Let’s jump right in: what…

Diane Cerra joins Rosenfeld Media’s strategic board

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I’m very excited to announce that Diane Cerra has joined our strategic advisory board. Diane is a publishing industry insider who’s been wonderfully generous with her advice for our fledgling publishing house. It seemed silly not to formalize the relationship! Diane serves as executive editor at Morgan & Claypool Publishers, where she publishes the HCI Series and other computer and information science-related series in the Synt…

We’re now more than a publishing company

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Books are dead? Sigh. No, they’re not. But we’re no longer a publisher. At least not just a publisher. Let me explain. Books themselves have never been the point. It’s what’s in them—in our case, expertise that changes how you do UX work—that’s always been more important than the format itself. Great expertise can be delivered in a variety of ways: not just books, but classes, consulting, and an exploding number of…

Design our book covers?

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Want to help define a new publisher’s brand, while leaving your mark on the first book series dedicated to user experience? Then consider responding to our cover design RFP, as follows: Request for Proposal: Rosenfeld Media Cover Design Rosenfeld Media seeks to engage a partner to design a book cover theme for a new series of user experience methods books. The theme will reflect the unique focus of each book, while incorporating consis…

UX Zeitgeist now in alpha

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You may have noticed that our site looks a little different. That’s because we’ve added a link to our new service, UX Zeitgeist, to our site-wide navigation system (you’ll see it in the upper right-hand corner). What on earth is UX Zeitgeist? (Go here for a definition of “zeitgeist”.) We’re not entirely sure ourselves just yet. But we think it’ll be good. If you poke around, you’ll find a growi…