Marc Rettig

Expert

Marc is principal of Fit Associates, LLC. He equips organizations to work with the roots of social challenges, from organizational culture to product-life alignment to urban systems. Fit uses coaching, research, immersion experiences, facilitation, and co-design to help people and organizations connect to their deep purpose, and to connect their purpose to a profound impact in the world. Fit’s work has spanned industries (medical products,…

Steve Portigal

Expert

Steve is the founder of Portigal Consulting. In the past 15 years he’s interviewed families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. He’s an accomplished presenter who speaks about culture, innovation…

Suzanne Ginsburg

Expert

Suzanne Ginsburg is a user experience consultant based in San Francisco, California. She helps companies design software, from the concept phase to detailed design. One of her favorite aspects of user-centered design is exploratory user research. Suzanne has conducted exploratory research for various projects such as online communities, home networking, and mobile payments. Suzanne is also an experienced speaker and writer. She is a Mobile Desig…

Ben Reason

Expert

Ben is a co-founder of live|work and over the past eight years has directed his passion for social impact projects into delivering successful change for the public sector. Ben graduated from Liverpool John Moores University in 1994 with a bachelor’s degree in fine arts, following this in 2000 with a master’s in responsibility and business practice from the University of Bath. He has a background in design and innovation in network en…

Will Facebook Home Fail or Succeed?

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…uick to react to customer backlash before things get too ugly (e.g. Beacon). So when a friend mentioned Facebook Home as a potential failure, I perked up and decided to start collecting research on the system. Here’s Facebook’s Home section. At launch, the New York Times said, Facebook Home “effectively turns the Facebook news feed into the screen saver of a smartphone, updating it constantly and seamlessly with Facebook posts a…

Marta’s War Story: On confronting judgement

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…graphic-style user research. Our team was learning about people’s experiences using medical devices in the home. At this point, we had spoken with a couple dozen medical practitioners in their professional settings and patients in their homes. We were on our final interview of the study. My role had been to photograph and video the interviews, take notes, and generally to follow the lead of my teammates who were directing the session. But f…

Valerie’s War Story: Rank order

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…set that I live in Seattle, enjoy fresh air most of the year, and don’t favor perfumes or fragrances in my home. So it was already a bit of torture to go into three homes a day over the course of a week and smell all these strong, artificial fragrances. Most participants used multiple air fresheners in the home, and they would spray the air fresheners multiple times during the interviews. As the lead interviewer I would of course participat…

Michael’s War Story: All About Face (Sichuan Adventures)

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…hared emotional stories about the impact of the 2008 Sichuan earthquake. We were operating in two groups, doing home visits at different sites. It was time to pick up the other team from the town center and head off to Mianyang, our next destination. But the other team called in late. There was a problem. The primary informant’s mother had returned home and reacted badly to their presence. While we didn’t have the details at this po…

Sean’s War Story: Pockets full of cash

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…ra with the Carl Zeiss lens and began filming the local scene as we walked through the streets to find the right home. We were very excited to actually find the participant’s home and then to actually find her in her home! It was a very interesting interview: the participant was a mother of two, a 9-year-old daughter and a 6-year-old son. We observed their oral care routines, which consisted of going out to the backyard to gather water from…