Marc Rettig

Expert

…iences, and transformations. He has worked with corporations across a broad range of sectors, including Philips Home Health, Nissan, Microsoft, Comcast, Whirlpool, KitchenAid, Seagate, SAP, and numerous startup companies. Marc taught at Carnegie Mellon University’s Graduate School of Design, where he was the 2003 Nierenberg Chair of Design, and the IIT Institute of Design in Chicago. He serves on the advisory boards of The IxDA Interaction…

Steve Portigal

Expert

…of Portigal Consulting. In the past 15 years he’s interviewed families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. He’s an accomplished presenter who speaks about culture, innovation, and design at compa…

Suzanne Ginsburg

Expert

…tory user research. Suzanne has conducted exploratory research for various projects such as online communities, home networking, and mobile payments. Suzanne is also an experienced speaker and writer. She is a Mobile Design Lecturer at UC Berkeley’s iSchool and regularly presents at meetups and conferences. Suzanne wrote Designing the iPhone User Experience (Addison-Wesley 2010) and has written for a variety of online magazines such as UX M…

Ben Reason

Expert

…ts for organizations such as the National Health Service Innovation Institute, The Design Council, the BBC, the Home Office, Vodafone, Experian, and the Royal Society for the encouragement of Arts, Manufactures and Commerce. He has written articles for the NHS’s In Viewmagazine and has been featured in the International Herald Tribune. In 2009 he was voted one of the top 20 most influential designers in IKON magazine. His academic connectio…

Will Facebook Home Fail or Succeed?

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…ick to react to customer backlash before things get too ugly (e.g. Beacon). So when a friend mentioned Facebook Home as a potential failure, I perked up and decided to start collecting research on the system. Here’s Facebook’s Home section. At launch, the New York Times said, Facebook Home “effectively turns the Facebook news feed into the screen saver of a smartphone, updating it constantly and seamlessly with Facebook posts an…

Marta’s War Story: On confronting judgement

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…raphic-style user research. Our team was learning about people’s experiences using medical devices in the home. At this point, we had spoken with a couple dozen medical practitioners in their professional settings and patients in their homes. We were on our final interview of the study. My role had been to photograph and video the interviews, take notes, and generally to follow the lead of my teammates who were directing the session. But fo…

Valerie’s War Story: Rank order

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…et that I live in Seattle, enjoy fresh air most of the year, and don’t favor perfumes or fragrances in my home. So it was already a bit of torture to go into three homes a day over the course of a week and smell all these strong, artificial fragrances. Most participants used multiple air fresheners in the home, and they would spray the air fresheners multiple times during the interviews. As the lead interviewer I would of course participate…

Michael’s War Story: All About Face (Sichuan Adventures)

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…ared emotional stories about the impact of the 2008 Sichuan earthquake. We were operating in two groups, doing home visits at different sites. It was time to pick up the other team from the town center and head off to Mianyang, our next destination. But the other team called in late. There was a problem. The primary informant’s mother had returned home and reacted badly to their presence. While we didn’t have the details at this poi…

Sean’s War Story: Pockets full of cash

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…ed first-hand some crucial lessons when going into another country: pre-recruit participants, and do some basic homework about where you are going. It was back in my early days as an ethnographer. I was still a young pup in the field, doing consulting projects. I was teamed up with an Elder Anthropologist – a Puerto Rican woman who lived in Guadalajara, named Luz. We were doing a project for a major pharma company who had just had great suc…