Uncovering user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop beautiful products and services nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling method, research participants are interrupted several times a day to note their experience in real time. During this 27-minute talk, held at the LeanUX Researchapaloozafest event at Spotify in January 2014, I demonstrated the method, described how it has been applied at Google Search, and provided a short, practical how-to guide.
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