Indi Young

Indi Young

Indi Young is an expert consultant in user experience, offering her expertise in research, strategy, and redesign to organizations around the world. She focuses on helping engineers and designers tackle the hardest problems of understanding the people they're supporting. She has helped with the front-end to physical products and services, and specializes in digital services, process design, and content strategy.

In 2001 Indi was one of the founders of the user experience agency, Adaptive Path, which continues to provide leadership for the user experience field. Indi has authored two books on the topic of design strategy, published by Rosenfeld Media in 2008 and 2014, Mental Models and Practical Empathy.

She has written articles for UXmas, A List Apart, Johnny Holland, and Scroll Magazine. She collaborated with cartoonist and desginer Brad Colbow on comics for Smashing Magazine and ThinkVitamin. She wrote the foreward to the book UX Design for Startups. Indi blogs at indiyoung.com. Indi has presented about empathy and user experience strategy at more than 35 conferences and local meetings. Her slide decks are available on Slideshare. She has taught workshops in collaboration with Rosenfeld Media, Adaptive Path, Cooper, and ClearLeft. Webinars are available for instant coaching from User Interface Engineering, Rosenfeld Media, and UX Marathon.

Indi can help you with

Mental Model Creation
Indi can help your team step through the process of creating a mental model for the first time. She can join your discussions about scope and audience segments, to help you come to a
Mental Model Review
Indi can review a completed mental model with an eye for cohesiveness and rigor. She can ask your team members questions that will help correct errors or problems in the way the participant stories have been interpreted, giving you confidence that your model is in good shape. She can also recommend where the model might need additional interviews to make it more complete.
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