Indi Young
Indi is an independent consultant who has guided more than 50 mental model research projects, using methodology she developed. Solving people's problems and inventing reliable methods to produce solutions has been Indi's passion.
Indi began her work in web applications in 1995 as a consultant in interaction and navigation design. She was a founding partner of Adaptive Path in 2001 and, in 2008, the first Rosenfeld Media author. Indi has worked with many Bay Area start-ups, several universities and non-profits, a few health-related companies, and several large companies, such as Agilent, Charles Schwab, Dow Corning, HP, Intuit, McDonald's, Microsoft, NOV, PeopleSoft, Qualcomm, Rackspace, Sybase, United Airlines, and Visa. She is a lifetime member of the Association for Computing Machinery (ACM).
Indi was afflicted with the "problem solving" disease at an early age. At her father's side, she watched him figure out how to build an airplane with folding wings so it could be stored in a garage instead of an expensive hangar. With her mother, she learned about growing and grinding wheat, since there was no good whole wheat bread in the supermarket. Indi chose to attend Cal Poly, in San Luis Obispo, wholly because of their motto, "Learn by doing."
Indi can help you with
- Mental Model Creation
- Indi can help your team step through the process of creating a mental model for the first time. She can join your discussions about scope and audience segments, to help you come to a
- Mental Model Review
- Indi can review a completed mental model with an eye for cohesiveness and rigor. She can ask your team members questions that will help correct errors or problems in the way the participant stories have been interpreted, giving you confidence that your model is in good shape. She can also recommend where the model might need additional interviews to make it more complete.